Last updated on November 10th, 2018 at 06:31 am

2018-2019 Advertising Rates for

florida the sunshine state

Our visitors are drawn to more than 500 quality articles about outdoor recreation, getaways and things to do in the authentic Florida. These visitors build itineraries and book services around what they read on

Serving more than 10 million ads per year

We deliver nearly 300,000 pages of informative, highly readable content to 200,000 visitors every month with a bounce rate less than 5%, and our demographics are outstanding!

Our advertising rates are based on impressions per thousand (CPM), and we monitor your ad to ensure that we meet your goals.

We can target your ad to specific categories, geographic regions, specific articles or run-of-site (ROS), and your CPM will remain the same.

2019 Winter Season Discounts (6-month contract required)

On average, our readers spend about two minutes on every page and view 1.5 pages per visit. (per Google Analytics)

Medium Rectangle Banner (300×250 pixels) — $25/month for 25,000 guaranteed impressions. Appears at the right of the page in an eye-catching stack of ads interspersed with informative content. ($1 CPM)

Vertical Banner (300×600 pixels) — $40/month for 25,000 guaranteed impressions. Appears as readers scroll down a page, ensuring maximum exposure to the most serious visitors. (Our bounce rate is less than 5%!) ($1.60 CPM)

Mobile Bar (320×50 pixels) — $30/month for 20,000 guaranteed impressions. This bar is fixed at the bottom of smartphone screens and doesn’t go away until the reader moves on to another page. About half of all visitors arrive by smartphone. ($1.50 CPM)

Minimum six months. Ads appear December 1, 2018 to May 1, 2019. Orders must be placed before December 1, 2018. Payment in advance.

Performance is guaranteed or your money back: 100% refunds within 30 days of the ad start. If we meet performance goals and you still want to bail, refunds may be pro-rated after 30 days. We’re easy-going, so no worries. 🙂

Standard Monthly Display Rates

Rates effective November 1, 2018. Minimum order is $50. Discounts available for multi-month orders.

Header/Leaderboard — $4 CPM

468×60 Banner at the top of the page, above logo and between the search box and social media icons. The ad must be responsive for mobile devices.

Above Content — $5 CPM

Display or text. Responsive. This is our best performing placement, appearing on every article below the headline and above text on all platforms (mobile, tablet and desktop). We offer this placement as a backup to our ad network when the network can’t meet our $5 minimum.

Mid-Content — $3 CPM

Text. This ad appears after the 8th paragraph of every article. The placement is available full-run.

Below Content — $3 CPM

Display or text. This ad appears at the end of every article.

In-Feed Display

This is a unique and highly desirable placement on the front page and/or individual regional index pages between story description capsules. 468×60. $30/month for front page and $20/month for each regional index page. MInimum order is $50.

Embedded Links: Other than the defined placements above, we do not sell “hot” links within articles, although we do include links for display advertisers. For example, if a dive shop on Key Largo buys a display ad, we may add editorial links in articles about Key Largo, as long as it has editorial value.

Sidebar Ad Stack

These ads are standard placements and offer the best value. On desktops and tablets, they appear in the sidebar at the right of the article. On smartphones, they appear below the article. Same rate full run or backup.

Top Medium Rectangle, Responsive (300×250) Sold Out.

Regional Medium Rectangle (300 x 250) No. 2 & 3 in the ad stack. $5.00 CPM. Highly targeted ad placement by region. On the fold.

Skyscraper (300 x 600) ROS (all pages) Middle of the ad stack, below the fold. $3.50 CPM. Limited availability. 

ROS Medium Rectangle (300×250) ROS. Middle of the ad stack, below the fold. $2.50 CPM

Bottom Medium Rectangle (300 x 250) ROS. Bottom of the stack. $2.50 CPM 

Video Ads: We accept video ads for the Sidebar Ad Stack with restrictions. Video ads may auto-start but not auto-expand or auto-audio. User must opt in for expanding video and audio. 

Target Your Customers

Target your audience within region, such as the Florida Keys, or by activity, such as Kayaking. By limiting ads to specific areas of interest, your ad will only appear to visitors interested in your business. Contact us for more information. Generally speaking, targeted ads are about 40% more than ROS rates.

Co-Op Advertising Plan

Not to scale
Click here for larger image.

Up to five advertisers per geographic region can share a 300 x 600 Skyscraper that will appear on every article and index page for that region.

An example might be a local Chamber of Commerce or agency with clients that wish to advertise: hotels, restaurants, outfitters, etc.

Each advertiser would have a thumbnail image, a title and limited text with a destination link.

We offer rotating banners to multiple advertisers with the same placement. We weight the banners for advertisers depending on desired exposure.

Rates vary by region.


Minimum order is $50. Discounts available for multi-month orders. Display ads are supplied by the advertiser. Rates and terms are subject to change without notice.

Do you want a piece of the action?

Or call us direct at (954) 871-0262. Leave a message if we don’t answer right away. (We spend a lot of time in the woods!) Your message will be transcribed and sent us via e-mail. We will respond as soon as possible.