FloridaRambler.com Ad Rate Card

2018-2019 Advertising Rates for FloridaRambler.com

florida the sunshine state

Our visitors are drawn to more than 500 quality articles about outdoor recreation, getaways and things to do in the authentic Florida. These visitors build itineraries and book services around what they read on FloridaRambler.com.

5 Million Page Views Per Year!

We serve nearly 200,000 pages to 130,000-160,000 visitors a month with a bounce rate lower than 2%., and our Demographics are outstanding!

The advertising rates below are based on impressions per thousand (CPM), derived from the average bidding we receive for those placements by ad networks.

We can target your ad to specific categories, geographic regions, specific articles or run-of-site (ROS), and your CPM will remain the same.

Display Ad Rates

Rates effective Sept. 1, 2018. Minimum order is $50.

Header/Leaderboard — $4 CPM

468×60 Banner at the top of the page, above logo and between the search box and social media icons. The ad must be responsive for mobile devices.

Above Content — $5 CPM

Display or text. Responsive. This is our best performing placement, appearing on every article below the headline and above text on all platforms (mobile, tablet and desktop). We offer this placement as a backup to our ad network when the network can’t meet our $5 minimum.

Mid-Content — $3 CPM

Text. This ad appears after the 8th paragraph of every article. The placement is available full-run.

Below Content — $3 CPM

Display or text. This ad appears at the end of every article.

In-Feed Display

This is a unique and highly desirable placement on the front page and/or individual regional index pages between story description capsules. 468×60. $30/month for front page and $20/month for each regional index page. MInimum order is $50.

Embedded Links: Other than the defined placements above, we do not sell “hot” links within articles, although we do include links for display advertisers. For example, if a dive shop on Key Largo buys a display ad, we may add editorial links in articles about Key Largo, as long as it has editorial value.

Sidebar Ad Stack

These ads are standard placements and offer the best value. On desktops and tablets, they appear in the sidebar at the right of the article. On smartphones, they appear below the article. Same rate full run or backup.

Top Medium Rectangle, Responsive (300×250) No longer available.

Regional Medium Rectangle (300 x 250) No. 2 & 3 in the ad stack. $6.00 CPM. Highly targeted ad placement by region. On the fold.

Skyscraper (300 x 600) ROS (all pages) Middle of the ad stack, below the fold. $3.50 CPM. Limited availability. 

ROS Medium Rectangle (300×250) ROS. Middle of the ad stack, below the fold. $2.50 CPM

Bottom Medium Rectangle (300 x 250) ROS. Bottom of the stack. $2.50 CPM 

Video Ads: We accept video ads for the Sidebar Ad Stack with restrictions. Video ads may auto-start but not auto-expand or auto-audio. User must opt in for expand and audio. 

Target Your Customers

Target your audience within region, such as the Florida Keys, or by activity, such as Kayaking. By limiting ads to specific areas of interest, your ad will only appear to visitors interested in your business. Contact us for more information. Generally speaking, targeted ads are about 40% more than ROS rates.

Co-Op Advertising by Region

Not to scale
Click here for larger image.

Up to five advertisers per geographic region can share a 300 x 600 Skyscraper that will appear on every article and index page for that region.

An example might be a local Chamber of Commerce or agency with clients that wish to advertise: hotel, restaurant, outfitter, etc.

Each advertiser would have a thumbnail image, a title and limited text with a destination link.

We offer rotating banners to multiple advertisers with the same placement. We weight the banners for advertisers depending on desired exposure.



Minimum order for all placements is $50. Discounts are available for multi-month orders. Display ads are supplied by the advertiser. Rates and terms are subject to change without notice.

Contact FloridaRambler for more information

Or call us direct at (954) 871-0262. Leave a message if we don’t answer right away. (We spend a lot of time in the woods!) Your message will be transcribed and sent us via e-mail. We will respond as soon as possible.